Story

The Power of Nature

890below “natural glacial water” originates from the Southern Alps of New Zealand, formed 25 million years ago. It has journeyed through the world’s longest Tasman glacier, accumulating from millions of years of snowfall, and undergoing natural purification from the westerly winds and clouds. This water lies deep within aquifers, untouched by the surface, shaped by the movement of tectonic plates and ancient glacial activity.

Time Deposition

Each drop of 890below natural glacial water has been meticulously filtered through layers of volcanic mineral rock over a span of 10,000 years. This process yields an incredibly pure, naturally alkaline glacial water with a harmonious balance of minerals. The glaciers of New Zealand’s South Island are among the few low-latitude, low-altitude glaciers globally. Their unique geographical position makes the theoretical “golden water point” a reality.

Design Concept

Introducing ‘890 Below’ – New Zealand’s premium natural drinking water, where every sip embodies the pristine essence of snow-capped mountains and the vast azure skies. Each bottle is a loving homage to an untouched paradise, a place where purity reigns supreme.

Our bottle design echoes the water’s crystalline purity. With ‘890 Below’ in your hand, you’re holding more than just water – you’re embracing a scenic vista of New Zealand, where blue skies, white clouds, and majestic peaks merge into a visual masterpiece. Our design philosophy, clear and succinct, mirrors our pledge to nature’s simplicity and unblemished purity. ‘890 Below’ isn’t just water; it’s an invitation to experience the serene and unadulterated soul of New Zealand.